Episode Summary

In this inspiring conversation, Linda sits down with entrepreneur Rhea Lana Riner, founder of Rhea Lana’s Children’s Consignment, a national franchise with over 120 locations across 26 states. What began as a small clothing swap in her living room while raising three young children has grown into a multimillion-dollar enterprise rooted in community and service. Rhea Lana shares the honest realities of building a business over decades, including early failures, learning to market as an introvert, and discovering that her side hustle had real potential.

She also opens up about the intense challenges she faced, including a nearly decade-long legal battle with the Department of Labor and how those trials shaped her leadership and faith. Throughout the conversation, she reflects on mentorship, motherhood, and what it truly takes to build a sustainable company. Her story is a powerful reminder that resilience, clarity of purpose, and a commitment to personal growth can transform a simple idea into a lasting legacy.

What You’ll Learn in This Episode

How a simple living-room clothing swap turned into a national franchising business

Why events can be a powerful business model that builds momentum and community

The early business lessons that come from failure, experimentation, and persistence

How building a team and learning to duplicate yourself moves a business beyond a side hustle

What it takes to navigate massive challenges—including government litigation and industry regulation

Why knowing your numbers and understanding your customer are essential for sustainable growth

How mentorship and leadership can empower other women to step into entrepreneurship

The mindset shifts required to grow from founder to leader of a multimillion-dollar company

Key Quotes from the Guest

“Business does not happen overnight, and I feel like I’m a prime example that I’ve been in the game for a very long time.” ⏳

“If we will stay in it a long time, then great things can happen.” 🌱

“You can’t always be a one man band.” 🤝

“Numbers don’t lie.” 📊

“Leadership can be your own version.” 👩‍💼

“We cry, but then we get up and we keep fighting.” ⚔️

“I never wanted to be the founder that held her company back.” 🚀

“Every day, you can’t lie to yourself.” 🎯

“You need people around you who will be honest with you.” 🧠

Resources & Links Mentioned

www.rhealana.com/podcast/

linkedin.com/in/rhea-lana-riner-84874035/

https://www.facebook.com/rhealana.riner

https://www.instagram.com/rhealanas

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