👤 Guest:
Michelle L. Thames — Marketing Strategist, Business Coach, Host of the Social Media Decoded podcast
đź“ť Episode Summary:
In this powerful episode, Michelle Thames dives into why trust is the real currency in today’s business world. As a marketing strategist and coach who’s helped countless women elevate their brands, Michelle breaks down the growing “trust recession” and how entrepreneurs can navigate it with authenticity, value, and relationship-first marketing.
She shares her personal business journey, the changes she’s seeing in digital marketing, and the mindset shifts entrepreneurs must make to thrive now and in the future. If you’re ready to stop chasing trends and start building trust that lasts, this one’s for you.
📌 What You’ll Learn in This Episode:
- What the “trust recession” is and why it matters for your brand
- How to show up authentically to connect with your audience
- Michelle’s journey from corporate to thriving entrepreneur
- How to align your marketing with what your audience really needs
- Key tips for building long-term visibility and impact
đź’¬ Key Quotes from Michelle Thames:
“There’s a trust recession going on online right now. People are not trusting like they used to.” đź§
“If you want to sell more, you’ve got to build more trust.”
“Show up and share your story because nobody can tell it like you.”
“We have to think differently if we want to market differently.”
“It’s not about you—it’s about the value you’re providing.”
“Marketing is a long game. You have to keep showing up.”
“What worked in 2020 won’t work in 2025.”
“Trust equals consistency. Show up when you say you will.”
đź”— Resources & Links Mentioned:
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