In this episode, we dive into Heather’s inspiring journey from being an accountant to becoming a successful Pinterest marketer. Heather shares how her passion for cooking and being a new mother led her to explore Pinterest, ultimately transforming her career. Now, she runs a thriving membership program, helping content creators enhance their traffic and sales through effective Pinterest strategies.

Heather’s core strategy revolves around keyword planning. Businesses can significantly enhance their visibility by identifying key focus areas and integrating relevant keywords into Pinterest boards. Despite the platform’s evolving features, the fundamental approach remains the same: align boards with user searches and optimize each pin’s title, description, and image.

This episode also gives you a sneak peek into our micro audio summit! I can’t wait to see you there!

Key Takeaways:

• Strategies for maintaining or improving visibility on Pinterest. 
• Directing pins to service or sales pages and using long-form content to showcase product value.
• Importance of market research and the significance of organic testing before ad investment.

About Heather:

Heather is a Pinterest marketer who has been managing client accounts for over eight years. She jokes that she’s used the platform so long that she remembers when there wasn’t much to see, and you actually found the end of the feed. Before she got into Pinterest marketing, she was in accounting. Heather facilitates a membership where she helps content creators, coaches, and service providers with strategies to grow their traffic and sales.

Resources Mentioned:

Experience the Benefits of Joining the Monetizing Mompreneurs Society: Join Here!

Join our Facebook group!

https://www.facebook.com/groups/monetizingmompreneurs

Sign up for the summit: 

https://www.monetizingmompreneursummit.com

Connect with Heather: 

• Website: https://heatherfarris.com/ 
• Instagram: https://www.instagram.com/heatherfarrisco_/ 
• Pinterest: https://pin.it/6gJpimRl4
• YouTube: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA 

Connect with Linda

• Instagram:  @lindamendible 
• Podcast Instagram: @Monetizingmompreneurs
• Website: lindamendible.com