Building Your Brand with The Shopify Queen, Sarah Jansel


In today’s episode, we have The Shopify Queen, Sarah Jansel, from Jansel and Co. where she and her team build, brand, and grow awesome Shopify stores. 

As a former Shopify store owner, Sarah sought out as much information as she could on how to set one up, run it and make it profitable. She then took this passion to a new level with using that knowledge to help others get their products and services online through coaching and client services, masterclasses in her Facebook Community, speaking engagements across the globe, and episodes she records on the I Created That Podcast.

Sarah’s background has mainly been in the corporate world, having worked 20 years in business operations and Human Resources. She held leadership roles for companies across North America including TD, PwC, Scotiabank, and her last role as the VP People & Operations at CARFAX Canada. Sarah holds diplomas in HR Management, Management Consulting, is certified as a Prosci Change Management Professional, is a certified Klaviyo Partner, Shopify and Omnisend Partner, and has her Masters of Business in Executive Management from Royal Roads University.

Topics discussed:

  • If you haven’t thought of anything yet, you probably have an idea in your mind about what you would sell or what you might want to do, and typically, it’s like serving a former version of ourselves in some capacity.
  • How can you make your brand recognizable, memorable, and unique?
  • What are you going to offer? 

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Where to find Sarah Jansel

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